Money doesn't come easily, but Virgin Money rewards do, says its latest campaign.
Virgin Money has launched a campaign that aims to highlight the brand's desire to make financial services simple and more rewarding.
The spot follows Australians' journeys as they become smarter with money, acknowledging that money doesn't come easily, but Virgin Money makes it easy to get rewarded.
Created by JOY, the campaign will run across TV, digital and social media, as well as being promoted to Velocity's frequent flyer members.
Virgin Money's general manager of marketing and customer experience Danielle Williams said:
“Australians are well-aware of the value they deliver to financial institutions, but they believe there is a disconnect in the service they receive...our primary goal is to help our customers achieve their personal aspirations and recognise and reward their value to us.”
Virgin Money's strategic partnership with Velocity Frequent Flyer is a focus of the campaign, which is supported by airline-linked offers across Virgin Money's home loans, credit cards, insurances and superannuation.
Creative - JOY
Production - Brilliant Films
Post Production - Vandal Films
Sound House - Sonar
Media - OMD
Social media & Content - Present Company