Vinomofo has launched its first global brand campaign in collaboration with Saatchi & Saatchi Melbourne, Robber’s Dog and Match Media.
Wine brand Vinomofo's new ad tells the tale of a man who strips his suit and corporate lifestyle in favour for living with nature - and eating witchetty grubs.
After living in the wilderness he realises he can no longer survive without his wine and sprints home to complete his online order of Pinot.
Mark Cochrane, Saatchi & Saatchi Melbourne, MD said: “As Australia’s most progressive wine curation company, everything comes back to Vinomofo’s taste and the insight that ‘it’s our decisions in life that define us’. The idea titled ‘Decide’ gives Vinomofo a platform to further disrupt the category and connect with new markets. It’s an exciting time for the brand. We’re humbled to be part of the journey and look forward to further activating the ‘Decide’ idea now it has launched."
The brand idea rolls out across TV, cinema, performance social, programmatic content, and is now being used to spearhead the brand’s launch into new markets including New Zealand, Singapore, the US and the UK.
Founders and joint CEO’s Andre Eikmeier and Justin Dry said: “The campaign was never designed just to sell more wine. More so, to help people meet the brand and join a global tribe of like-minded individuals with a shared way of living life; being a bit adventurous, not afraid to step up, care more and do some good. We think the result is epic and are already super pleased with the feedback from the 6.5M+ online views."
