HCF imagines a world where health comes first.
HCF has launched a health focused campaign which aims to inspire Australians to rethink what contributes to well-being.
From creative agency The Monkeys, 'Health Comes First' reimagines scenarios where health is the first priority; streets with no cars, free sunscreen at beaches and veggie vans replacing ice-cream trucks.
Health Comes First is the latest effort following its major rebrand which began in May last year. It comes off the back of the 'HCF Health Intelligence' campaign launched in January.
HCF chief marketing officer Jenny Williams says the brand is “proud to unveil the new creative”, a “natural and bold evolution” of the earlier campaign.
“The new creative imagines how we could all create a world where health is the number one priority through examining everyday experience most Australian can relate to,” says Williams.
The Health Comes First campaign will begin rolling out Sunday across TV, radio, digital and out-of-home.