The campaign is a follow up to the University’s highly successful ‘Made Possible By Melbourne’ campaign.
The University of Melbourne has launched a brand campaign showcasing its distinctive curriculum, the Melbourne Model.
The campaign launches with a brand film, which presents the need for a model of education that equips students with world knowledge rather than just a specialist degree, so that they can adapt and be ready for every possible future.
The campaign aims to drives employers to a website where they are encouraged to meet Melbourne Talent and find graduates for hire via a LinkedIn powered search tool.
Marketing executive director Siobhan Forbes says: "The campaign illustrates how Melbourne Model graduates are well placed to help workplaces globally navigate an uncertain future.”
“As part of this campaign, we’re also looking forward to sharing the experience and perspectives of Melbourne alumni who are leading their industries in preparing for the future."
Anita Deutsch-Burley, recently appointed MD at McCann Melbourne, says: “Every University concentrates on getting students in. Our strategy was to prove that we could get them out. There’s no stronger recruitment tool for a University than proving you can get your students the best jobs in the country.”
Credits
Creative: McCann Melbourne
Creative Team: Charles Baylis, Joseph Sibley, Matt Lawson
Senior Designer: Dave Budd
Managing Director: Adrian Mills
Group Account Director: Charlie McDevitt
Account Director: Emma Van Den Berg
Account Manager: Meg Andrews
Head of Strategy and Media: David Phillips
Senior Producer: Anne Comber
Digital Director: Tony Prysten
Digital Producer: Josh Ide
Digital Designer: Guilherme Pocai De Almeida
Social Director: Chris Baker
Media Director: Jane Walshe
Digital Media Account Director – Shahram Ghaffurian
