Uber boasts reliability and short wait time in new ad

27 September 2018

Advertiser: Uber

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Uber is boasting the reliability of the ride sharing app in a new campaign by Special Group.

Whether you are rushing to meet a friend or heading home, Uber want you to know that it won't take you long to get a ride.

The campaign, by Special Group, highlights Ubers 600,000 drivers across Australia and its average four-minute wait time.

The 60-second spot follows different people using the Aussie phrase ‘see you soon’, as they prepare to meet friends, travel to a game or head to a concert.

The ad campaign follows Uber's recent brand refresh that was rolled out globally, including a simplified logo for the Uber app.

“There are times when you need to get from A to B quickly and we are committed to helping Australians access the fastest pickup times possible. Given the high number of driver-partners who provide reliable trips every day, when Aussies are ordering a ride with Uber and saying ‘see you soon’ to their mates or loved ones, they really mean it,” says Uber marketing director for Australia and New Zealand Steve Brennen.

The campaign will run across TV, cinema, digital, social, OOH, live OOH and online radio. It will also be featured at the MCG during the AFL grand final.

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