Toyota makes another #boldchoice

27 January 2015

Advertiser: Toyota

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Toyota follows up on fatherhood campaign with #anotherboldchoice

Bold choices are about seeing a seemingly insurmountable hurdle, choosing to jump over it, and keep on running.

The second part of Toyota's #OneBoldChoice campaign running during the Super Bowl features Paralympian medalist and Dancing With The Stars finalist Amy Purdy overcoming the limitations placed on her by her prosthetic legs.

The montage is accompanied by a voiceover from Muhammad Ali, more specifically the speech he made before the Rumble in the Jungle bout with George Foreman.

“All my life I’ve been faced with choices, and I’ve been determined to be bold through every one of them,” Purdy said of the ad.

“I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words.”

If part of those bold choices is to go out and buy a Camry, all the better.

The spot will appear in the first quarter of the Super Bowl, with Toyota also responsible for another spot highlighting fatherhood as a bold choice.

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