Toyota has launched the latest generation of Toyota Corolla with a nostalgic campaign from Saatchi & Saatchi New Zealand.
Toyota has launched the latest generation of Corolla, with a campaign by Saatchi & Saatchi New Zealand celebrating its successful years in New Zealand and latest design.
The 30-second ad sees the Toyota Corolla compared to other classic creations such as pasta and jeans, to reflect Corolla’s successful 50-year lifespan in New Zealand.
“In this campaign we’re not comparing the new Corolla to other cars. It plays way too big a role in our lives to be considered just as a car,” Saatchi & Saatchi CEO Toby Talbot says.
“So we compare it to other staples in our life that we can’t imagine life without, like pasta and jeans. Tastes may have changed over the years, but the love we share for Corolla remains undimmed.”
The ad aims to show how far the Toyota Corolla has come and the evolution its model has undergone.
“The Corolla has been a part of New Zealand culture for 50 years and kiwis share great memories of times spent in a Corolla with family or friends. The new 12th generation Corolla is hugely exciting for us, more power, more self-charging Hybrids and a fantastic new design so it will appeal to whole new generation of New Zealanders,” Toyota general manager marketing and information services Andrew Davis says.
“This was the challenge for the Saatchi’s team who have done a fantastic job in delivering a creative that can talk to new and existing Corolla drivers across multiple platforms."
The campaign will launch across digital display, OOH, print and point of sale, with 15 and 30 second ads launching across TV, online video and social media.
Credits:
Client: Toyota New Zealand
Creative Agency: Saatchi & Saatchi
Production Company: Goodoil
Director: Joel Kefali
Sound Design: Clive Broughton
Music composition: Cam Ballantyne
Media Agency: Starcom
