Toyota celebrates superhero dads

24 March 2016

Advertiser: Toyota
Creative Agency: Saatchi & Saatchi

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Batman and Superman aren't the only superheroes around...

Toyota Australia has released a new campaign for Toyota Camry that will run in cinemas ahead of the Batman vs Superman film.

The campaign aims to leverage the excitement of superhero fans in the lead up to the move with content that reminds cinema-goers that Batman and Superman aren’t the only heroes in the room.

The film celebrates the superhero-like qualities of Camry dads through the story of a dad and daughter’s trip to the beach.

Saatchi & Saatchi ECD Mike Spirkovski says: “We took this opportunity to celebrate our Camry drivers and the little things they do each day that makes them superheroes.”

 

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