APT encourages younger baby boomers to hop on board and experience life to the fullest.
As a result of APT’s telecast sponsorship of the Australian Open on the Nine Network, APT has officially launched its 'Live Fully' campaign to encourage future passengers to experience the best in luxury travel.
The 60-second clips comprise of passengers appreciating what their holiday has to offer while also exploring APT’s ships.
This is the first brand campaign from APT in the last five years. This campaign hopes to encourage younger baby boomers to try group travel.
Town Square creative director Brendan Day says: "The campaign captures the adventurous spirit and exciting experiences travellers can enjoy with APT."
Credits:
Client: APT Travel Group
Chief Commercial Officer: Debra Fox
GM Marketing: Justine Lally
Agency: Town Square
Agency Director: Danielle Moeller
Creative Directors: Brendan Day and Gareth Davis
Head of Production: Anna Morris
Account Director: Carly Duckworth
Production Company: Pulse Films
Director: Matt Houghton
Producer: David French
DOP: Nick Morris
Sound: Studio: Bang Bang Studios
Music Production Company: Level Two Music
Stills Photography: Ben Perry
Chief Commercial Officer: Debra Fox
GM Marketing: Justine Lally
Agency: Town Square
Agency Director: Danielle Moeller
Creative Directors: Brendan Day and Gareth Davis
Head of Production: Anna Morris
Account Director: Carly Duckworth
Production Company: Pulse Films
Director: Matt Houghton
Producer: David French
DOP: Nick Morris
Sound: Studio: Bang Bang Studios
Music Production Company: Level Two Music
Stills Photography: Ben Perry
