Tourism Fiji teamed up with Saatchi & Saatchi and Goodoil Films to put the nation’s islands on show.
Tourism Fiji has revealed a new campaign showcasing the range of experiences available to visitors.
Created by Saatchi & Saatchi NZ and Goodoil Films, the campaign builds on the brand’s current message 'where happiness finds you’.
It's the first major campaign from Saatchi & Saatchi since winning the account earlier this year.
The spot rolls out across out of home, TV, digital and social to highlight Fiji is more than the nation’s ‘bula spirit’ and brings to life its 333 islands.
Tourism Fiji CEO Matthew Stoeckel said it wanted to celebrate the nation’s environment and hospitality.
“The new creative assets showcase the wide range of experiences within the destination while continuing to showcase Fiji’s stunning landscapes and sharing the ‘bula spirit,” Stoeckel said.
Saatchi & Saatchi NZ developed multiple versions of the campaign to suit each market, including the US, UK and Australia.
Chief creative officer Toby Talbot said they wanted to capture the emotive connection that the Fijian people make with visitors.
“Everyone who comes to Fiji seems to leave happier,” Talbot said.
“From the incredible singing to the addictive “bula!” of locals that greet you throughout the islands, this campaign is about bottling that happiness and sharing it with the world.”
Tourism Fiji this week appointed The Hallway as its media agency of record.
Matt Stoeckel: CEO
Sera Cawanibuka: Global Brand Manager
Antonio Racika: Marketing Manager, Asia
Rush Pathak: Global Social Media Manager
Stephanie Robinson: Content Manager
Prodution company: Goodoil Films
Justin McMillan: Director
Mark Foster: Executive Producer
Katie Kempe: Producer
George Mackenzie: Business Director
Crighton Bone: D.O.P
Simon Njoo: Editor
Kim Tillbury: Production Design
Post Production: Blockhead
Sound Design: Franklin Road
Music: Igelese Ete
Creative agency: Saatchi & Saatchi New Zealand
Paul Wilson: Managing Director
Toby Talbot: Chief Creative Officer
Susie Darling: Head of Account Management
Amanda Chambers: Head of Production and Content
David McIndoe: Head of Strategy
Jordan Sky: Creative Director
Kristal Knight: Creative Director
Guy Roberts: Creative Director
Becky Kusel: Account Director