Tourism Central Coast encourages everyone to ‘have a little adventure’

13 August 2018

Creative Agency: Affinity

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Tourism Central Coast has launched a new campaign positioning itself as “Sydney’s best-kept adventure secret”.

Tourism Central Coast is spilling the beans on being “Sydney’s best-kept adventure secret” in its latest campaign.

Teaming up with data-led agency Affinity, the campaign aims to give everyone an excuse to ‘have a little adventure’.

Only 18% of Sydneysiders rate the Central Coast as a good destination - a figure the tourism body is setting out to change.

“Our research identified very early on that there was a clear disconnect between perceptions of the Central Coast and the actual reality”, says Affinity CEO Luke Brown.

The lack of marketing towards this region also meant people were unaware of what they were really missing out on.

With a new website to help the repositioning, Tourism Central Coast director Russell Mills is confident the Central Coast will remain a hidden gem no more.

In highlighting all the Central Coast has to offer Sydneysiders, the campaign launches across online, outdoor and television advertising. 

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