'Tis the for convenience, sings Australia Post

14 December 2017

Advertiser: Australia Post
Creative Agency: George Patterson Y&R Melbourne

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Australia Post has cut family footage of Christmas Day and staff singing in a choir to promote its delivery services.

Australia Post is promoting the ease of its service for the busy Christmas period with a new campaign.

The two spots, from Y&R Melbourne, highlight its free shipping membership service launched last month.

Another spot stars Australia Post staff in videos delivering informational messages – sung in a choir to the tune of popular Christmas Carols.

Head of marketing Megan Hair says: “Christmas is our busiest time of year so we wanted to focus our efforts entirely on our customers and our role within their lives. The creative work represents a great evolution of last year’s highly effective campaign and we’re thrilled with the results.”

Watch all the best Christmas ads from around the globe here.

Credits:

Australia Post

Head of Consumer Marketing: Megan Hair

Brand and Advertising Partner: Cathie Connors

Agency: Y&R Melbourne

Chief Creative Officer: Paul Nagy

Executive Creative Director: Jake Barrow

Snr Art Director: Chris Schoolman

Snr Copywriter: Katie Britton

Planning Director: Mike Hyde

Senior Account Manager: David Gallo

Producer: Zoe Rixon

Production Company: Truce

Director: Nicholas Clifford

Producer: Jim Wright

Editor: Tom Lock, Alek Janev

Sound Engineer: Sam Hopgood

Content Director: Hamish MacGregor

Content Creative: Phon Vongdara

Media Agency: Dentsu Mitchell

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