Australia Post has cut family footage of Christmas Day and staff singing in a choir to promote its delivery services.
Australia Post is promoting the ease of its service for the busy Christmas period with a new campaign.
The two spots, from Y&R Melbourne, highlight its free shipping membership service launched last month.
Another spot stars Australia Post staff in videos delivering informational messages – sung in a choir to the tune of popular Christmas Carols.
Head of marketing Megan Hair says: “Christmas is our busiest time of year so we wanted to focus our efforts entirely on our customers and our role within their lives. The creative work represents a great evolution of last year’s highly effective campaign and we’re thrilled with the results.”
Head of Consumer Marketing: Megan Hair
Brand and Advertising Partner: Cathie Connors
Agency: Y&R Melbourne
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Snr Art Director: Chris Schoolman
Snr Copywriter: Katie Britton
Planning Director: Mike Hyde
Senior Account Manager: David Gallo
Producer: Zoe Rixon
Production Company: Truce
Director: Nicholas Clifford
Producer: Jim Wright
Editor: Tom Lock, Alek Janev
Sound Engineer: Sam Hopgood
Content Director: Hamish MacGregor
Content Creative: Phon Vongdara
Media Agency: Dentsu Mitchell