The Works develops first Aussie travel app for VisitCanberra

16 May 2016

Creative Agency: The Works Sydney

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The new app is designed to help visitors create 'the best weekend ever' while in Canberra.

The VisitCanberra video app produces customised sharable video content for visitors upcoming trip and an itinerary builder.

It serves up two to three second videos of more than 100 possible experiences that travellers can choose from producing a movie montage of their upcoming trip to share across their social media channels.

The Works creative partner Douglas Nicol: “The VisitCanberra team have a healthy appetite for innovation and breaking new ground. The new app delivers a world first experience for travel planning – a video based itinerary planning service for a social led world.”

"Social video is clearly the dominant communications medium but to date has offered little opportunity for customisation, curation and functionality, the VisitCanberra app uses video to inspire and plan your experiences and share your plans with engaging and on-trend content."

VisitCanberra director Ian Hill says: “The app helps to bring Canberra’s One Good Thing After Another tourism message to life. It capitalises on Canberra’s unique selling point as a short break destination – our incredibly diverse range of experiences, all of which are located in close proximity to one another.”

As part of the second phase of the One Good Thing After Another campaign platform, Maxus Australia will be re-targeting exposed audiences to download the app with additional media planning driven by mobile and programmatic audience optimisation, cinema and Shazam-enabled interactivity.

Visit Canberra’s goal is to grow the value of overnight visitor expenditure to $2.5 billion by 2020.

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