The Reach Foundation highlights Aussie teen's everyday pressures

17 December 2018

Creative Agency: The Monkeys

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The Reach Foundation highlights the teenager pressure problems in the latest campaign 'Pressures' created by the Monkeys.

The Reach Foundation has unveiled a print and outdoor campaign that aims to bring awareness to troubles teen face.  

The campaign, by The Monkeys, focuses on the invisible pressures and isolation young people face every day.

It aims to generate awareness around the struggles teenagers confront and highlight those everyday situations where teens are pressured to conform, whether in the schoolyard or active on social media in their bedrooms.

The Reach Foundation urges the public to go online to its website to learn more about the non-for-profit’s vision to create generations of passionate young people who are ready to shape the world.

The organisation provides support, workshops and resources accessible to Australian teens in order to empower young people to feel more confident and self-aware.

The Reach Foundation national manager brand and campaigns Eleanor Bignell said: “School, family and social media are three common themes that come up in our work with young people and feeling boxed in is the one thing that ties them all together. The pressure to conform, to be someone else, and to not speak up about it, is slowly suffocating the young people of Australia."

The Monkeys Melbourne chief creative officer Ant Keogh said: “With ‘Pressures’ we hope to dramatize the isolation many teenagers feel and let them know that Reach is there to help.”

Creative Credits:

Client: The Reach Foundation
National Manager, Brand & Campaigns: Eleanor Bignell

Agency: The Monkeys Melbourne
Chief Creative Officer: Ant Keogh 
Executive Planning Director: Michael Derepas 
Planning Director: Gareth Evans 
Art Director: Joe Sibley 
Writer: Hugh Gurney
Head of Production: Romanca Jasinski 
Designer: Jess Ramsey
Group Content Director: Lee Lowndes
Content Director: Jantine Wigboldus 
Content Executive: Jessie Roper


Coco Productions

Photographer: Neil Bailey 

Producer: Doone Colless

Stylist: Bec Cole

Hair & Makeup: Virginya Sutton

Retoucher: Dave Mercer 

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