The Natural Confectionery Company and Saatchi & Saatchi have launched a new campaign about being a kid.
The multi-channel campaign, 'Being a Kid Never Changes', aims to be a reminder to those raising kids to take time out to embrace innocent childhood pleasures and create memories.
The story is told through a parallel point of view which brings a mother and daughter together in time as kids and enjoying the quintessential moments of growing up.
Agency: Saatchi & Saatchi
Brand: The Natural Confectionery Company
Executive Creative Director: Mike Spirkovski
Creative Director: Mauricio Alarcon
Writer: Mauricio Alarcon
Associate Creative Director: Dan O’Connell
Associate Creative Director Sam Chappell
Senior Producer: Esme Fisher
Managing Partner: Catherine Harris
Senior Business Director: Luke Algar
Senior Business Manager: Samantha Russo
Production Company: Robber’s Dog
Director: Ben Quinn
Director of Photography: Lachlan Milne
Editor: Bruno Barthas
Post Production: Cutting Edge
Colourist: Dwaine Hyde
Producer: Fiona Patterson
Sound: Nylon Studios
Sound Designer: James Martell
Music: Level Two