The Monkeys reveal first work for Australia Post

24 July 2018

Advertiser: Australia Post
Creative Agency: The Monkeys

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Australia Post workers go above and beyond to ensure that everyone matters in the first campaign from The Monkeys since winning the account last year.

When Jamie Harrington has some pilates weights delivered to Braidwood Post Office, long-serving post office manager Bruce said he hoped they ‘worked out’.

Meanwhile, local postie Todd Thoroughgood not only delivers the post, but makes sure that ‘Uhu’ a blue and brown toy monkey is returned to its rightful owner. Maybe an nod to the agency behind the work? 

It’s these everyday touches that are the foundations of Australia Post’s latest campaign, ‘Everyone Matters’, by The Monkeys.

It's the first campaign we've seen from The Monkeys Melbourne since winning the account last year.

Directed by Derin Seale of Finch, ‘Everyone Matters’ features five stories of everyday Australians and the many and varied ways Australia Post is a part of their lives.

Aside from Bruce and Todd, the spots feature a honey producer in Tasmania and a sugar cane farmer in Queensland.

The print component of the campaign also features portraits of everyday Australians captured around the country by photographer Cory White.

“This campaign illustrates what Australia Post does for our customers every single day: we focus on how everyone matters,” Australia Post head of enterprise marketing Anne Stout said.

The campaign centres on what drives us to make a difference in people’s lives; whether that’s making more flexible delivery choices or helping small businesses to expand into international markets, or being such an integral part of local communities that our delivery people would recognise, recover and deliver safely home a little boys’ stranded stuffed toy."

The Monkeys chief creative officer Ant Keogh said the films are humble yet powerful.

“We wanted to tell stories at a human scale, showing Australia Post’s role in the lives of all Australians, day to day,” Keogh said.

The campaign will roll out this week across broadcast, out of home advertising, digital, radio and press, and will also run on Australia Post social channels.

Dentsu X is the media agency behind the campaign, retained the account in July and also extending the scope of work.

Campaign Credits:

Client: Australia Post

General Manager, Marketing and Community: Andrea Pearman

Head of Enterprise Marketing: Anne Stout

Senior Marketing Manager Enterprise and Community: Corrina Brazel

Senior Manager Brand and Advertising: Cathie Connors

Marketing Manager Enterprise and Community: Allison Leech

Agency: The Monkeys

CCO: Ant Keogh

Creative Director: Wayne Ching

Art Director: Joe Sibley

Writer: Hugh Gurney

Head of Strategy: Mike Derepas

Planning Director: Gareth Evans

Business Director: Kat Kelly

Group Content Director: Jaimee Kerr

Content Director: Louise Rutherford

Head of Production: Romanca Jasinski

Senior Producer: Lucy Trengove

 

Media Agency: Dentsu X

Head of Client Solutions: Michelle O'Brien

Group Client Partner: Charlie Stroud

Investment Manager: Angie Alexis

 

Production Co: Finch

Director: Derin Seale

Executive Producer: Corey Esse

Producer: Cath Anderson

DOP:Tim Tregoning

Editor: Drew Thompson – Arc

Grade: Edel Rafferty -The Editors

Online: Nakatomi

Sound: Paul Le Couteur – Nylon

 

Photography: The Kitchen

Photographer: Cory White

Producer: Chelsea Claydon

Talent Researcher: Rosey Karaula

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