The Meerkats return in latest Compare the Market's campaign

15 May 2018

Creative Agency: VCCP

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Comparison service Compare the Market's latest TV ad to announce its dream Safari holiday competition.

The ad, called ‘Safari’, sees the meerkats back in their ancestral home ‘selflessly’ test-driving the amazing Safari trip that is up for grabs for one winner.

Narrowly avoiding an elephant trampling their picnic, an inquisitive lion hungry for its lunch, and getting lost in the desert plains, the loveable meerkats are back on our screens bringing their characteristic humour and fun.

“We are incredibly proud to launch our Safari campaign and are certain that the assets we’ve created will be loved throughout Australia. Having the three meerkats interacting with wild animals back in their ancestral homeland is a guaranteed way to delight and engage people," says recently appointed CMO, Jenny Williams.

“We’ve launched an exciting competition that showcases the breadth of, highlighting that consumers can save across a wide range of their household costs by using our services. We are a one-stop-shop for Australians looking to compare and save across insurances, utilities, fuel, hotels and personal finance products.” 

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