The legend of Darren and the talking fish

18 August 2014

Creative Agency: VCCP
Media Agency: (incomplete)

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A desperate fish escapes certain rot when an actual legend saves the day for Darren.

When fisherman Darren arrives home with his catch of the day to a broken fridge, Appliances Online saves the day.

The online appliances store sends a real life legend to take away the dud cooler and replace it with a silver stunner.

“What a legend,” says the fish.

The surreal new spot is the first by VCCP and ZenithOptimedia for Appliances Online since the agencies were jointly appointed.

James Fleet, chief marketing officer at Appliances Online, said: “As a young and dynamic company, we're not your every day appliance retailer and it was key for the campaign to capture that.”

Dean Hunt, creative director at VCCP, added: “This idea is one big ode to the legendary service Appliances Online provides; and a great opportunity for some fun creative in a retail category largely devoid of character.”

The campaign is running on TV, digital, radio, outdoor, social, direct and internal.

Client: Appliances Online
Agency: VCCP
Media: ZenithOptimedia

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