The automobile brand has launched a free talking car upgrade with the help of Deloitte Digital.
Suzuki Australia has announced its new Baleno will feature a communication device that will allow the vehicle to talk to drivers and passengers.
Harnessing the exact same technology that can be found in singing birthday cards, Das Talkomobile upgrades can be effortlessly installed in the new Baleno’s glovebox, centre console, under the sun visor and in the boot.
The device takes aim at the current car market climate, where manufacturers continue to add superfluous gimmicks and gadgets to their vehicles in order to sell units.
“Although packed with all the modern necessities, the new Suzuki Baleno is excellently priced because it doesn’t have the gimmicky features that tend to put the price up," Deloitte chief creative officer Matt Lawson says.
"Well, until now. This campaign is set in a parallel world, a world where Suzuki does gimmicks…and has a German accent.”
Suzuki national marketing manager – automobile Daniel Mercuri says the tongue-in-cheek work builds on the brand's 'For Fun's Sake' platform.
"It's early days, but from the teaser phase we've already seen huge engagement from our audience in a really positive way,” Mercuri says.
The Talkomobile campaign will be promoted on TV, online, socials, radio, podcast and website.
The free talking card upgrade is available in dealerships for Baleno now.
Client: Suzuki Australia
Michael Pachota: General Manager - Automotive
Daniel Mercuri: National Marketing Manager - Automotive
Ravishing Robert Rosengarten: Assistant Marketing Manager - Automotive
Creative Consultancy: Deloitte Digital
Creative Brand & Advertising Partner: Adrian Mills
Chief Creative Officer & Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Creative Director: Gustavo Vampre
Designer: Kyle Lotherington
TV Producer: Marlese Sloan
Group Account Director: Daniel Loukidis
Account Manager: Natalie Ng
Production Company - FINCH
Director: Toby Pike
Managing Director/Executive Producer: Corey Esse
Producer: AnnaTara Clark-Sneddon
Post Production - ATTICUS
VFX and Online: Drew Downes
Colourist and Online: Alina Bermingham
Post Production - ARC EDIT
Offline Editor: James Ashbolt
Senior Producer: Freya Maddock
Post Production - Motion Graphics: Hugo Hors
Sound - Squeak E. Clean Studios
Sound Designers: Paul Le Couteur & Ryan Dickinson
Sound Producer: Alice Vanderwey
Original Music Composition: Charlie White
Executive Creative Producer: Karla Henwood
Digital Production: VI
Kieren Redpath: Director
Kyle Redpath: Managing Director
Media: Noisy Beast
Ben Lynch: Group Media Director
Ashleigh Budgen: Media Account Director
James Franklin: Campaign Manager