The Feeling's Mutual

10 March 2014
 

Advertiser: Teachers Mutual Bank

1 2

Teachers have one of the most important jobs in the world according to Sydney agency YOLO (You Only Live Once) and Republic of Everyone.

A recent launch from Teachers Mutual Bank, uses real teachers. The concept “The Feeling's Mutual”, outlines what it means to be a teacher and highlights that teaching isn't just about what goes on in the classroom, it's about the effort that goes in after hours.

Ben Peacock, Founder & Partner at ROE said, “Sustainability is often seen as apart from brand. We think it should be a part of brand. With TMB, that’s what we’ve done.”

Credits:

Agencies: YOLO & Republic of Everyone
YOLO Creative Partners: Justine Metcalfe and Paul Fenton
YOLO Client Service Director: Vicky Munro
ROE Founder & Partner: Ben Peacock
ROE Partner & Head of Strategy: Scott Matyus-Flynn
Senior Producer: Mandy Payne
Production Company: Luscious International
Director: Sebastien
Producer: Christine Koole
Music: Joff Bush @ Rumble Studios


Latest Campaigns

comments powered by Disqus