Bonds is giving men more wisdom inside their undies in part three of its 'The Boys' campaign.
This time, Bonds and Clemenger BBDO Melbourne are shedding light on what happens when guys go for a bike ride.
Clemenger BBDO Melbourne Group Managing Director Simon Lamplough said, “Men’s testicles have to put up with a lot in life. Heat, cold and (shudder) impact all affect them. The least men can do is keep The Boys comfy in a nice new pair of Bonds undies.”
The video will run across online, paid and owned social and digital channels.
For part one, click here.