The Aldi sauce or the other sauce? Nan doesn't like either

1 June 2015

Creative Agency: BMF

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As part of its "Like Brands. Only Cheaper" campaign, Aldi brings us a family fighting over their favourite pasta sauce.

But Nan isn't a fan of either. Nans never are. 

The campaign, by BMF, is part of Aldi's long running "Like Brands. Only Cheaper" campaign which was launched in 2014. 

BMF MD Steve McArdle said: "We're delighted to unleash another set of Aldi 'Like Brands' ads on a fully suspecting public. They promise to put even bigger smiles on people's faces as well as a few dollars back in their pockets."



Executive Creative Director: Cam Blackley

Creative Director: Cam Blackley / Alex Booker

Art Director: Dantie Van Der Merwe

Copywriter: David Fraser

Planning: Ali Tilling

Managing Director: Steve McArdle

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Manager: Hayley Basham

Agency Producer: Jenny Lee-Archer

Director: Jeff Low

Producer: Alex Hay

Production Company: Rabbit Content

Post production: Method & White Chocolate

Music & Sound: Rumble

DoP: Pete Eastgate

Client Contact: Sam Viney


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