Ten launches another campaign to promote programming schedule

16 July 2018

Advertiser: Network Ten Holdings
Media Agency: Carat (VIC)

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The 'Always On' campaign will run across a range of media, including a strong outdoor focus.

Network Ten has launched its ‘Always On’ marketing campaign to promote its biggest ever programming schedule in recent years.

The nationwide, multi-million dollar marketing campaign will appear across radio, digital outdoor, static outdoor, transit, social, print, online, targeted street media, in-venue advertising, ATN national traffic reports and retail.

The campaign will run for the rest of 2018 and be updated as each of the shows is released. Carat and Spark Foundry will help Ten deliver the campaign.

Ten’s second-half of 2018 programming schedule includes The Bachelor Australia, Australian Survivor - Champions v Contenders, The Bachelorette Australia, Pointless, Russell Coight’s All Aussie Adventures, Street Smart and Blind Date and Pilot Week.

New programs still to come in Network Ten’s 2018 schedule include The Secret Life of 4 Year Olds, How to Stay Married, Game of Games and Playing for Keeps.

“With this campaign, there is a particular focus on digital out-of-home channels where we have maximised the flexibility of the formats in their high-impact environments to promote programs being broadcast that evening. Being able to reach potential viewers in the key 3pm-7pm timeslot with highly targeted media is critical to our success,” Network Ten’s head of marketing and social media Brad Garbutt said.

“We’ve been particularly targeted with this campaign and are also, for the first time, utilising channels like in-venue advertising, external train panels and petrol pump advertising to attract the target audiences for our new shows. We’re excited to be reaching our core 25-54 audiences in new and innovative ways.”

Last week Ten launched its 10 Reasons Why campaign to also promote its programming slate.

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