Telstra unveils 'I'm Not Worried About Data' campaign

18 April 2019

Advertiser: Telstra
Creative Agency: The Monkeys

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The new work for Telstra targets people’s desire for better, faster data.

Telstra has unveiled its latest campaign to show Australians they don't need to worry about data on their pre-paid mobile plans when they are on the nation's fastest and most reliable network.

The 'I'm Not Worried About Data' platform, created by The Monkeys, was born out of the common concern that people who use pre-paid are worrying about data: when it's going to run out, whether it's going to be fast and if it will work at all.

The campaign dramatises the feeling of knowing you have the best pre-paid data plan available with Telstra Pre-Paid Max customers showing they aren't worried about their data at all.

In an increasingly competitive pre-paid category, The Monkeys were faced with the challenge to address the typical choice of pre-paid users to opt for the network offering the cheapest data.

Telstra senior marketing specialist David Yung says the campaign will promote one of the telco's key product features.

"Promoting our key product feature data bank, this new campaign showcases the freedom of not having to worry about data with Telstra Pre-Paid Max on Australia’s best mobile network," Yung says.

The campaign runs across digital and social channels.

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