TBWA Sydney reveals first work for Sheridan

23 October 2018

Media Agency: TBWA Sydney

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The campaign features five of Australia's most talented “overachievers” sharing how they prepare for their tomorrow.

Sheridan's 'Tonight Make Tomorrow' campaign created by TBWA Sydney has been revealed.

The ad is the first work for the home brand by the creative shop since it replaced Studio Woo as agency of record.

The campaign features five of Australia's most talented “overachievers” sharing how they prepare for their tomorrow.

One image includes former SBS news presenter Lee Lin Chin reading Shakespeare in bed.

“We pushed for a campaign that talked to a new audience without alienating our current customer,” Sheridan's general manager of marketing Renee Awadalla says.

“We believe we have created a platform that not only re-energises our brand, but one that clearly positions our sheet’s superior quality and performance credentials as the secret to making the most of your tomorrow.”

The campaign includes out of home advertising across Sydney and Melbourne and video ads online.

“We feel like we know our heroes, but we know little about how they prepare at night to perform at their best tomorrow,” CCO TBWA Sydney Andy DiLallo says.

These striking portraits give us an intimate look into the night time rituals of iconic Australian overachievers.”

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