TAL takes to the air to help people

23 January 2018

Advertiser: TAL Direct
Creative Agency: BMF

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TAL partners with flying doctors to show it’s there for all Australians.

The new ads from BMF aim to show that Aussies like to help each other out, and it’s in the insurance brand’s DNA.

The ads, which roll out this week aim to bring community spirit, and celebrate the launch of its partnership with the Royal Flying Doctor Service (RFDS).

It provides health care and 24-hour emergency service to people over an area of 7.69 million square kilometres.

BMF creative director, Jen Speirs, says: “As you can imagine, in the remote areas that the RFDS operates, luxuries like well-lit, rock-free runways without kangaroos grazing along them, just don’t exist. So the only reason a plane can land safely and respond to an emergency, is because the people on the ground step up. Whatever time it is. And that’s the story we wanted to tell: people coming together, as Australians do, to get the job done. Perfectly captured by Ben and the Exit team.”

TAL general manager of brand Antony Wilson adds: “This partnership is a coming together of two major brands. The Royal Flying Doctors is the number one most trusted charity brand in Australia, and TAL the number one and leading brand in Life Insurance. Bringing our two businesses together is a very exciting time, as we talk to Australians about insuring and protecting what is so wonderful in This Australian Life”.

Credits:
Executive Creative Director: Cam Blackley
Creative Director: Jen Speirs
Art Director: Jessica Roberts
Copywriter: Justin Butler
Group Planning Director: David Warren
Chief Customer and Innovation Officer: Fiona Macgregor
General Manager – Brand: Antony Wilson
Senior Manager, Brand Strategy: Camille Hiess

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