The campaign features AFLW stars Katie Brennan, Monique Conti, Nicola Xenos, Nicola Barr, Ash Brazill and Ally Anderson.
Full-service advertising agency Stratosphere has launched its 2020 AFLW television campaign for Chemist Warehouse.
About to embark on its fourth season as a major sponsor of AFLW, the Chemist Warehouse campaign features AFLW stars Katie Brennan, Monique Conti (Richmond) Nicola Xenos (St Kilda), Nicola Barr (GWS), Ash Brazill (Collingwood) and Ally Anderson (Brisbane).
“AFLW represents far more than just sport and it was important that we capture the players in a powerful light while celebrating the continued support of AFLW by our client, Chemist Warehouse," Stratosphere CEO Adam Hilton says.
“This campaign shows the future of the game and it was a fantastic opportunity for the entire team at Stratosphere to create a campaign that reflected the next phase of AFLW.”
Renowned TVC director Jolyon Watkins teamed up with Stratosphere to create the TVC.
The music track “Spinifex Gum” was created by all female, all Indigenous group Spinifex Gum.
“At Chemist Warehouse we are committed to supporting and raising the profile of women in sport," Chemist Warehouse director Mario Tascone says.
"We have been foundation partners of AFLW since its inception and the campaign that Stratosphere has produced is underpinned by these foundations of strength, power and inspiration.”
The campaign will air on Channel Seven and Fox Footy throughout the 2020 AFLW/AFL season and via the Chemist Warehouse in-store network.
Credits
Production Company: Stratosphere Productions
Director: Jolyon Watkins
Field Producer: Nik Round
Agency Producer: Lauren Free
Creative Director: Emily Brocklesby
Account Director: Brioni Pickhaver
Post Production: Stratosphere Productions
