Random data titbits are the centre of Spotify’s new ads.
Spotify has released a new brand campaign, from Wieden + Kennedy, with three new spots, including one with Falkor, the dragon-dog from the 1984 fantasy film The NeverEnding story.
The ads use random data collected through the music app to tell stories about how its users enjoy particular tracks.
For example, “The NeverEnding Story”, the song by English pop singer Limahl, is streamed at least once a day every day by someone in the world.
Another ad in the campaign stars nuns in a church, nodding their heads to a rock track, then reveals that Pope Francis dropped a rock album that has 1,500 listeners a week.
A third spot channels election season, depicting a couple on the road pulling their home on a trailer as they listen to Flo Rida's "My House." That one's aimed at people who may decide to move to Canada come November, and notes that the track has been added to hundreds of 'Moving' playlists on Spotify.
The spots will run on TV, in movie theaters and online. The campaign also includes print and outdoor featuring imagery from the commercials and pointing to dedicated URLs that send listeners to specially curated playlists: Neverending80s.com, MovingUptoCanada.com and RockingNuns.com.