Spinach's latest campaign for Jalna Dairy Foods celebrates natural products with a visit to the family farm.
Spinach has launched its first campaign with Jalna Dairy Foods to promote the family owned brand's homemade feel.
The 30-second spot shows a group of boisterous schoolchildren visiting the Jalna family farm in Victoria, where the students engage in education and work around the vibrant farm. They are shown the process of making Jalna yoghurt before indulging in the fresh flavours themselves.
Jalna prides itself on being family owned with a unique manufacturing model that sees the yoghurt individually pot set, free of additives. The campaign strives to encompass the organic essence of the brand by proudly sharing where and how the products are made.
“We're excited to unveil this delightful campaign that beautifully highlights the productions process of our little pots of purity,” GM of Jalna Garry Mudford says. “It has been a pleasure to work with Spinach on this first execution – Frank and the team have perfectly captured the brand.”
Executive creative director of Spinach Frank Morabito worked alongside Jalna's managing, marketing and dairy farm teams to bring the long-standing theme “a little pot of purity” to life in a new and engaging way.
The campaign has a media spend of $2m across free-to-air television.