Christmas comes and goes, but Sheridan wants Aussies to know its products will last much longer than just the holidays in its latest ad from TBWA Sydney.
Sheridan is addressing the disposable nature of Christmas in a new campaign that highlights the sustainability of its product.
The 60-spot sells Sheridan as the antidote to the disposable gifts that have come to define Christmas, featuring items from its range, such as luxury loungewear, silk eye masks and monogrammed robes through to towels, bed linen and baby gifts.
With help of the Sheridan choir, the brand has committed to making Christmas itself last longer.
The campaign is the second for TBWA Sydney since winning the account, with its earlier work featuring icon such Lee Lin Chin and Instagram influencer Steph Claire Smith.
Sheridan’s Renee Awadalla, GM of Marketing says: "Christmas is the busiest period for brands. This year we wanted a memorable campaign that allowed us to celebrate gift giving, personalisation and quality in a way that would cut-through during this busy period. We hope consumers love the monogrammed Sheridan Choir as much as we do.’
‘We wanted to put a smile on everyone’s face this Christmas, while reminding them of the longer lasting quality of Sheridan’, adds Andy DiLallo, CCO, TBWA\Sydney.
The campaign will continue for 30 days of a Longer Lasting Christmas, instore, on front windows and across social, digital and performance media. Throughout the campaign, the Sheridan Choir will sing carols with a twist, promoting daily gift ideas, inspiration and discounts.
Group General Manager – Paul Gould
General Manager Marketing – Renee Awadalla
Marketing Communications Manager – Stephanie Maule
Sheridan Marketing Team
Sheridan GD Studio
Media Agency: OMD and NMPI
Creative Agency: TBWA Sydney
Chief Creative Officer – Andy DiLallo
Chief Strategy Officer – Matt Springate
Strategic Planner – Kathryn Claughton
Creative Director – Steve Hanzic
Creative Director – Nev Fordyce
Art Director - Andrew Torrisi
Writer – Chloe Saintilan
Client Partner – Gemma Rees
Business Director – Alex Stickler
Integrated Producer – Vanessa Hawke
Director/Editor - Lachlan French
Sound Design – Beau Silvester
Photographer – Georges Antoni and Felix Forest
Stylist – Kirsten Bookallil
DOP - Dale Bremner
Choir: Song Company
Music Composition: We Love Jam