SEEK aims to break down barriers to learning

3 February 2015

Advertiser: Seek
Creative Agency: Clemenger BBDO (Melbourne)
Media Agency: Starcom MediaVest Group (Australia) H/Q

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Time to get re-educated, Australia!

SEEK Learning’s new campaign works to address Australia’s "widespread feelings of discontent at work" (their words), by highlighting the role education can play in helping people achieve more fulfilling and productive working lives.

The ad tries to address the barriers people put forward when considering out-of-work education, such as time limitations and other obligations, such as family.

Developed in partnership with Clemenger BBDO Melbourne, its creative team Tim Bishop and Alex Metson said the campaign creative didn’t want to downplay these barriers, rather, "it chose to recognise the barriers and reassure working Australians that SEEK Learning has a solution to hand."

The campaign roll out is being managed by Starcom. It includes two TVC’s directed by Steve Rodgers from Revolver, as well as an ongoing program of digital, print, OOH, magazine, PR and social communications over the coming months.

 

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