11 October 2013

Advertiser: Berlei
Creative Agency: Host

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Pacific Brands-owned Berlei has recruited a lithe and grooving Camille Piazza to strip down to her Sculpt shapewear.

The campaign, conceived by Host and creative partner Parlour, will launch this week across cinema, online and in-store.

“Most women are all too familiar with squeezing into uncomfortable shapewear,” said Berlei marketing manager Jane Lawry. “Sculpt is a revolution in shapewear.”

Parlour's Tiara Lowndes and Jo Swan said: “What better way to showcase a woman feeling confident and gorgeous in her shapewear than with a sexy reveal, and a killer soundtrack.”

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