Schweppes brings back ‘Schweppervescence’

5 March 2019

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The new work from the brand takes people on a magical journey.

Schweppes has had a major refresh and returned to its Schweppervescence roots.

Created by TBWA Melbourne, alongside director JH Beetge, Goodoil Films and Alt VFX, the campaign showcases the enchanting movement of Schweppes bubbles.

The one-minute TV spot for the Asahi-owned brand shows mass swarms of bubbles around trains, roads and dancefloors.

The work rolls out across TV, out of home, social and digital.

Schweppes GM of marketing Lisa Saunders says the new campaign sees it shift focus from the outside, in.

“Schweppervescence is really all about the bubbles, inherently a sensory experience,” Saunders says.

“The AV is accompanied by outdoor, which uses the bubbles as a vehicle to tell the ingredient story, visually represented by explosions of the flavour in each bottle of Schweppes.”

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