Samsung’s #TheNextGalaxy has been unboxed

22 February 2016

Advertiser: Samsung

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What do an ice sculptor, an airbrush artist, a pastry chef and a llama called Kuzco have in common? They are all the stars of Samsung’s #TheNextGalaxy campaign.

Samsung has released the next Galaxy smartphone after a week long campaign teasing the ‘unboxing’ of the phone.

Samsung brought in the big guns for the spot, including a cute kid called Tyson, a painting llama called Kuzco, an ice sculptor, an airbrush artist, a pastry chef and a metal worker. All the creatives painted/sculpted and shaped their interpretation of the phone, including the llama who did pretty well for an animal with no thumbs.

The new 'Unpacked' ad is a mash up of the six characters, linking at the end to the Unpacked event which is streaming live from Barcelona at the Mobile World Congress trade show. You can watch it here.

 

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