Samsung joins Ice Bucket Challenge to flog phone

25 August 2014

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Samsung's waterproof Galaxy S5 is the first smartphone to take the Ice Bucket Challenge as the brand jumps on it to call out non-waterproof rivals Apple, Nokia and HTC.

Samsung is using the Ice Bucket challenge as a marketing ploy for its waterproof Galaxy S5 calling out its rivals Apple and HTC to take the challenge, knowing full well neither is waterproof.

In a video clip that shows ice water being poured over the device, the phone’s Android voice calls out Apple's non-waterproof iPhone 5, the HTC One M8 and the Nokia Lumia 930.

It's tricky jumping on a charity movement for a marketing push, but Samsung's effort is totally relevant and plays the game perfectly.

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