Samsung and Netball Australia team up to endorse women's fitness

28 August 2018

Advertiser: Samsung
Creative Agency: Leo Burnett Sydney
Media Agency: Starcom

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Samsung is helping Australians reconnect with sport and regain control of their fitness.

Samsung Electronics Australia and Leo Burnett have collaborated with Netball Australia in their latest campaign.

Called Back in the Game, the campaign aims to empower and motivate Australian women to defy and overcome everyday barriers that often get in the way of health and wellness.

Back in the Game has been designed to create a connection between Australia’s top athletes and audiences in order to promote and share both knowledge and experiences that encourage active lifestyles.

The campaign is led by Samsung’s Australian Netball ambassadors, including Laura Geitz, Caitlin Bassett and Sharni Layton, who became influential role models within the women’s health movement underlying the Back in the Game campaign.

The series focuses on fitness, nutrition and well-being connecting with the personal goal of getting back into shape following common lifestyle setbacks.

The content includes recipes, workouts and advice which builds on the momentum of Samsung’s previous campaigns, such as Rethink Role Models and Train Like a Diamond, which also aimed to encourage Australian women to improve their health and fitness through fitness tools facilitated by Samsung smartphone and wearable technologies.

The Back in the Game series offers a variety of short, easily to follow videos that encourages users too get active.

Consisting of fitness and nutrition content, the campaign demonstrates how Samsung technologies, such as wearables, mobile devices, home theatre and home appliances, can help Australians reconnect with sport and regain control of their health and fitness.

Samsung Australia chief marketing officer Josh Grace says: "As a brand, we are committed to working with our partners and developing technology in order to help Australians break barriers in their daily lives and learn more about how they can better manage their fitness and well-being.

“Life can sometimes get in the way and health, fitness and nutrition too often get pushed down the list of daily priorities. Through Back in the Game, Samsung is proud to provide tools to not only help women re-engage with fitness, nutrition and their wellbeing, but equip them with the knowledge and motivation to reach the top of their game."

The campaign includes a series of 30-second TV campaigns and a partnership with Women’s Health, which also includes sponsorship of the Women in Sport Awards (WinS) and an extended partnership with its Women’s Health Australia, Uninterrupted podcast channel.

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