Samsung weighs up the wetness of Australia's two rainiest towns.
Samsung is pushing the waterproof technology of its Galaxy S8 and S8+ in a spot which shines a light on one of the country's most contentious debates between two rural communities - who is Australia's wettest town?
From Leo Burnett Sydney, 'Australia's Wettest Town Showdown; It's time to settle it' is set in the remote Queensland communities of Babinda and Tully which have been competing for the title for a number of years.
According to Samsung, there was no better setting to showcase the recently launched Galaxy S8 and S8+ in action than in Queensland's Babinda and Tully.
Samsung VP for IT and mobile Richard Fink says: "The wettest town showdown brings together quintessentially Australian story that has spanned generations across the communities of Babinda and Tully and connects this with the way our smartphone technology can play a role in everyday lives.
"The story also had great synergies with our brand. At Samsung, we develop technology that enables our customers to live without boundaries which 'The Wettest Town Showdown' story communicates,” Fink says.
The three-minute spot was launched on Samsung Australia's YouTube page earlier this week.
Leo Burnett Sydney ECD Vince Lagana says: "Having worked on the global launch of the Samsung Galaxy S8/S8+ we really wanted to bring some Australian colour to this local extension of the 'unbox your phone' campaign.
“As with all our Samsung work, we wanted to demonstrate their commitment to creating products with a real human purpose. Samsung's technology exists to help people live more fully and more freely, and The Wettest Town Showdown is a refreshingly fun demonstration of that; using real people and a real story,” Lagana says.
Craig Rasmus as Director
Production Company: Rabbit Content