It's winter and people are dreaming of a warmer getaway so when better to tempt Bondi Beach-goers with a teaser campaign for shiny new cruise ships.
P&O teases a consumer campaign and tempts beach-goers in Bondi with the promise of its two latest cruiseliners on a wintery day in the Southern Hemisphere when everyone is dreaming of a winter getaway.
The brand carved the names of the two new ships, Pacific Eden and Pacific Aria, into the sand, in this time-lapsed video. It's plotting a consumer campaign later this year.
P&O Cruises senior vice president Tammy Marshall explains the contemporary feel P&O is pushing itself to market with: "We were inspired by the freedom of the open seas and wanted to convey the ease of a cruise holiday - start dinner with dessert, sleep in until midday and discover beautiful new worlds every day while only unpacking once.”
Credits
Agency: Bashful
Photographer: Chris Searl (Title Artist Management)
