Saatchi & Saatchi Melbourne introduces no-fuss baking for cake lovers across Australia, in new ad.
Greens Baking's latest campaign by Saatchi and Saatchi Melbourne encourages Australians to 'sneak in a cake break,' in promotion of their no-bake cake range.
The campaign promotes the Cake Break range of microwavable desserts by Greens Baking, ideal for a quick and easy treat that can be enjoyed anywhere.
The campaign's three ads take a comedic approach as they show the desire and ease of taking a cake break in unlikely scenarios. In one ad, a woman is followed hastily by her assistant holding a microwave, heating up a Cake Break as she rushes around the office. Each ad then offers the call-to-action, “sneak in a cake break.”
Another opens on two men walking with microwaves in place of baby carriers when they begin showing off their desserts like two competitive parents.
“I love baked goods. And I love microwaves. Finally, someone has brought these two wonderful things together. The world is a better place for it,” Saatchi & Saatchi Melbourne ECD Simon Bagnasco says.
The campaign has released the three ads across Australian TV and social in an effort to target those who just do not have the time.
Client: Greens Baking
Marketing Director: Suzanne Douglas
Marketing Manager: Natalie Breen
Creative Agency: Saatchi & Saatchi Melbourne
Executive Creative Director: Simon Bagnasco
Creative Director: Lee Sunter
Producer: Maria Borowski
Art Director: Tim Yates
Copywriter: Kerem Sekerci
Senior Integrated Designer: Matt Alpass
Account Manager: Kate McQuilken
Executive Strategy Director: Alex Speakman
Client Services Director: Rebecca Robertson
Media Agency: Blue 449
Client partner: Garth Moring
Client manager: Bri Nottle
Production Company: The Sweetshop
Director: Nick Kelly
Producer: Nikolas Aulich
Executive Producer: Loren Bradley
Executive Producer: Edward Pontifex
DOP: Max Walter
Editors: ARC
Post Producer: Olivia Carolan
Offline Editor Arc: James Ashbolt
Post Production: ALT VFX
VFX Producer: Martina Joison
Colourist: Ciara Gallogly
Online Editor: Caleb de Leon
Sound: Risk Sound
Risk Producer: Jordon Lott
Sound Engineer: Dylan Stephens
