Roll'd releases summer Soldiers campaign

6 December 2018

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Roll’d and The Sphere Agency release summer campaign featuring healthy rice paper rolls.

Vietnamese street food inspired Roll'd restaurants and the Sphere agency have released a new summer campaign starring their new rice paper rolls, Soldiers. 

The Soldiers focused campaign highlights the fresh ingredients used inside the rolls and their suitability as an on-the-go choice.

“Importantly, the campaign line of “All Roll’d up” builds brand awareness and helps ensure that when people think of Vietnamese rice-paper rolls, they think of our Roll’d Soldiers,” Roll'd founder and ceo Bao Hoang says. 

The campaign is currently running in Victoria, NSW, ACT, Queensland and Western Australia across digital, outdoor and radio.


Roll'd campaign

“Soldiers are loaded with delicious, fresh veggies and herbs, but you can’t always tell that just by looking at them. With this campaign we wanted to create some real appetite appeal by showing exactly what goes into each roll. Not only does it look delicious, but you can also feel good knowing how healthy it is,” the Sphere Agency founder and CEO Michael Abdel says.

“The great thing about this campaign is it helps educate new customers on exactly what a Soldier is, while at the same time creating incredible appetite appeal and reminding existing customers of why Soldiers are such a great meal or snack option,” Roll'd general manager Katherine Ruiz says.

Roll’d currently has 71 stores across Victoria, New South Wales, Queensland, South Australia, Western Australia and the ACT.

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