RedBalloon urges shoppers to ‘break with tradition’ this Christmas

19 November 2018

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Online experience retailer RedBalloon wants consumers to rethink their approach to gifting in its 2018 Christmad ad.

RedBalloon has launched a million dollar campaign urging consumers to consider different options when it comes to the tradition of gift giving.

The 30-second spot featured a man named Jeff, who has “nailed” his Christmas gifting this year, showering his family with a range of driving, flying and dining experiences from RedBalloon. The campaign encourages consumers to “be more like Jeff”.

RedBalloon GM Matthew Cavalier says everyone has their own traditions at Christmas.

“We’re not suggesting people forgo turkey on Christmas Day, but rather rethink how they celebrate their nearest and dearest this festive season," he says.

“Most of us have probably forgotten what we received last Christmas because ‘things’ are not necessarily memorable. The insight for us is that experiences create shared memories that keep on giving long after the experience itself. And time shared together, creating lasting memories, is something we can all embrace during the festive season.”

The campaign will run for 43 days across digital, out-of-home, and on social including multiple digital channels via Albert, the AI marketing technology platform employed by RedBalloon.

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