Rebel Wilson and Audible fight fake news

1 February 2019

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Rebel Wilson is the minister for words in Audible’s fifth campaign in Australia.

Rebel Wilson is on a mission to 'make words great again' in a new campaign for Audible.

The multichannel integrated brand campaign features the Australian Hollywood star in a mock political campaign in which she fights against fake news, mindless social scrolling and uninspiring leaders.

Audible built the strategy following its survey that found Aussies want to be more positively impacted by the content they consume in 2019.

More than half said they're looking for more positivity or inspiration in the words, stories and public figures they come into contact with throughout the year.

Audible country manager Leanne Cartwright-Bradford says it hopes the campaign brings more inspiring content to people.

“This campaign was born from the desire to inspire people and remind them of the power of great words, especially when we live in a climate where words appear to have lost their power and value,” Cartwright-Bradford said.

The self-appointed minister for words Wilson says Australia has plenty of talent to draw inspiration from.

“Australia is a nation of great speakers, from Gough Whitlam to Magda Szubanski, but we need to remember uninspiring words can really bring us down,” Wilson said.

“So whether you’re a parliamentary MP or a party MC, plug-in and broaden your mind, be entertained and embrace the power of great words.”

 

Credits:
Audible.com.au
Marketing Director – Rachel Beeton
Senior Brand Manager – Melissa Gompes
Comms Specialist – Jack Dennis
Emotive
CEO: Simon Joyce
Lead Strategy: Tyler Wilson
Business Director: Marshall Campbell
Director / Creative Director: Zane Pearson
Senior Creative/ Second Unit Director: Rory Pearson
Senior Producers: Hayley-Ritz Pelling & Tom Pearce Production manager – Natalie Dagher
DOP: James Brown
Editor: Ben Kucharski
Colourist – Matt Fezz
Music
Nylon Studios
Poem
PR & talent amplification

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