RateMyAgent launches first homeowners' campaign

10 July 2019

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Indie advertising and design agency SDWM helped to create RateMyAgent's first consumer brand campaign.

Australian real estate agent review platform RateMyAgent has launched its first consumer-facing brand campaign, Real Reviews That Help You Choose. 

The campaign, developed by independent advertising and design agency SDWM, helps sellers feel confident and in control choosing a real estate agent through advice and reviews from other local homeowners. 

“We’re proud to launch our first consumer brand campaign – it is the right time in RateMyAgent’s growth to really put us on the map with homeowners,” RateMyAgent CEO Mark Armstrong says.

“People already use reviews for daily purchases – it makes sense to do the same for one of life’s biggest financial decisions. ‘Real Reviews That Help You Choose’ is exactly what we offer homeowners and this campaign will help us stand out in a busy media environment.”

Counting more than 600,000 verified reviews from homeowners across Australia, the platform gets a review for one in every three properties sold nationwide. More than 34,000 agents use the service.

“The brief was to capture the true power of local reviews. We illustrated this by bringing reviews into the real world,” SDWM founder Elle Bullen says.

“Powered by people, reviews help the best agents rise to the top – literally – making it easy to find a trusted agent.”

The campaign features radio and digital placements – including YouTube, Facebook, Instagram, and Google Display Network – and will run for three months.

Media strategy, planning and buying was undertaken by independent media agency Match & Wood.

“We loved the challenge of working with RateMyAgent from the earliest stages of the campaign through to launch, and we’re excited for consumers to see, hear and interact with the campaign over the next few months," Match & Wood managing partner Chris O’Keefe says.

RateMyAgent provides reviews, ratings and rankings of real estate agents in Australia. Verified reviews are attached to the respective property listing, ensuring the information provided is unique to the agent and from a genuine seller or buyer.

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