Ahead of the arrival of Qantas' first Dreamliner, the airline is reflecting on real people within its business, from pilots to engineers.
Qantas has unveiled its latest marketing campaign, celebrating its people and their efforts to bring the world closer using the newest addition to the national carrier’s fleet, the Boeing 787-9 Dreamliner.
The campaign is part of an ongoing series, profiling the stories of real Qantas people who are involved in the preparation and delivery of Qantas’ Dreamliner; a pilot, an engineer, and cabin crew.
Qantas chief customer officer Olivia Wirth says the campaign celebrates the dawn of a new era led by the Dreamliner and the dedication of its people.
“Customers have more options than ever when it comes to travel, but it’s our people’s dedication and passion for what they do, combined with our desire to innovate, that makes travellers want to fly Qantas,” she said.
“This aircraft opens up new routes around the globe which were previously unreachable, such as our nonstop Perth to London service. While the Dreamliner will bring the world closer, we’re keeping safety, service, and a refined sense of comfort at the forefront of everything we do.
The campaign profiles a pilot whose curiosity for flying began while his mother worked at the airline in the 1970s; an engineer’s early passion for mechanics and aviation started on a farm; and a flight attendant who immigrated to Australia at a young age and is passionate about making people feel comfortable and at home.
The campaign will be launched on Sunday 22 October and feature on TV, outdoor, digital and social media channels. Filming took place in regional Queensland, Melbourne, Sydney and the Boeing facility in Seattle, Washington.
Qantas’ first Dreamliner will arrive in Sydney on 20 October and will operate on selected domestic flights before beginning services between Melbourne and Los Angeles from 15 December. Perth to London direct flights take off in March next year.