Puma has united female rebels, leaders, athletes and activists around the power of doing in its latest campaign for International Women's Day.
From fighting bullying to inspiring the next generation of ballerinas, the group of Puma ambassadors aims to demonstrate female strength.
The content series looks at the journeys and visions of theses women, with the hopes of inspiring others around the world to take action.
For two years, Puma’s ‘Do You’ platform, has been a platform to promote female empowerment. One of the videos involves WNBA point guard, Skylar Diggins-Smith. The professional basketballer opens up about her struggles, how she overcame them, and what she is doing to change the world around her, mainly, by working with Boys and Girls Clubs of
America to prevent bullying.
“It has not been easy,” she says, “but my mumma always told me you don’t have to be the best, you gotta be your best.”
The content series also follows New York City Ballet principal dancer and choreographer Lauren Lovette on her personal battles and how she gives back to young girls through free dance lessons with Groove with Me.
“I’ve had a fast rise because somebody saw something special in me,” she says. “Now I get to play a part in helping someone else get to the top.”
Other women are being encouraged to take part by sharing their stories and using the hashtag #DoYouStories. Puma says it will highlight some of these.