Pizza Hut to challenge Dominos in delivery in the UK

7 January 2019

Advertiser: Pizza Hut

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Pizza Hut's new campaign wants customers to know it's lifting its delivery game.

Pizza Hut aims to overtake Dominos in the UK delivery sector with a new campaign that sees the company take its rival head on.

Created by Iris, the campaign consists of a series of 20-second spots and is the first work by the agency for Pizza Hut since winning the strategic and creative account last year.

Pizza Hut said the campaign seeks to boost awareness around its delivery service, which isn't as popular compared to Dominos' service.

It features a new brand platform, 'Now that's delivery', to position Pizza Hut as a benchmark in delivery. There's an ad for all five ways Pizza Hut says it can deliver what Dominos can't.

Iris managing partner Ian Bradbury said: “This is just the beginning of our journey with Pizza Hut Delivery and it’s a fantastic opportunity to reinvigorate such an iconic brand.”

Pizza Hut sales and marketing director Europe and UK Beverley D'Cruz said it worked with Iris because of its experience in the category.

Iris previously held the creative for Domino's with the campaign taking a swipe at its former client.

The campaign rolls out across Facebook and YouTube.

Credits:
Neil Manhas, General Manager, Pizza Hut UK
Beverley D’Cruz, Sales and Marketing Director at Pizza Hut Europe and UK
Shaun Mcilrath, Chief Creative Officer
Lou Bougue & Rupert Thornborough, Creative team
Ben Essen, Executive Planning Director
Ian Bradbury, Managing Partner
Isabelle Taylor, Group Account Director
Adam Walker, Executive producer of moving image
Agile Films, Production company
Fatal Farm, Director,
Final Cut, Edit House
Ed Cheeseman, Editor
Electric Theatre Collective, Post production
Audio factory, Audio post production
Dan Beckwith, Audio editor

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