Petbarn has released its first campaign with IdeaWorks to promote its exclusive label Leaps & Bounds.
Petbarn has released its first campaign with IdeaWorks to promote its exclusive label Leaps & Bounds.
The agency, which was appointed to the business last year, used the campaign 'Petkind' to showcase the unique personalities and quirks of pets.
IdeaWorks regional head of retail Danny Lattouf says it was a refreshing campaign to work on.
“A unique brand deserves a unique approach – and this campaign delivers a real point of difference in the competitive retail pet food market,” Lattouf says.
The campaign rolls out across online, out of home and social.
Petbarn senior exclusive label brand manager Drew Frame says it's excited to introduce its first Leaps & Bounds campaign to the market.
“It is a highly differentiated approach that will make a real impact for our business,” Frame says.
