If your pup could order pet food for itself, what would it order?
The Core Agency has launched a new creative campaign for its client, Pet Circle, that highlights its online service.
The brand is Australia’s largest online pet supplies company selling everything from pet food to treats and medication, through its website petcircle.com.au.
The campaign leverages the brand’s new ‘Nourish them’ core idea created by the agency.
“We’re really pleased with this new work for Pet Circle – its simple message will help power the growth of our client. It’s always a bit nerve-wracking filming animals, but the guys at Photoplay did an amazing job on the day," The Core Agency founder and creative partner Christian Finucane says.
The campaign includes outdoor and digital executions.
Pet Circle is amongst a growing list of clients at The Core Agency including QBE Insurance, Sydney Airport, Key Pharmaceuticals, NSW Government, Cook Islands Tourism, RSVP and The Fred Hollows Foundation.