How would you describe how music makes you feel?
In Pandora's latest US campaign, from twofifteenmccann, the music streaming service attempts to capture people's connection to music.
Pandora is taking a different advertising direction with the spot, tapping into emotions. It's the first ad from Pandora that doesn't feature music or musicians. It follows the campaign Pandora launched here in November last year.
The spot features a diverse range of people, from a teenage girl to a tatted up middle-aged man, who we see crying as he explains what music means to him.
The campaign includes a 30-second and upcoming 15-second spot and spans national broadcast, online, DR, music festival activations, email marketing and custom digital/social across media partnerships.
Chief Creative Officer: Scott Duchon
Executive Creative Director: Adam Reeves
Creative Director: Ezra Paulekas
Art Director: Sean Flores, Nicole Birch
Copywriter: Ben Wolan, Matt Bunnell, Bri Hand
Director of Integrated Production: Alex Spahr
Sr Producer: Kacey Hart
Sr Digital Producer: Eryn Lovich
Digital Producer: Amanda Punzalan
Digital Video Assistant Producer: Brandon Chen
Interactive Art Director: Ken Macy
Digital Video Editor: Carson Bell, Ivan Shumaker
Account: Charlie Byron, Anne Cathcart
Strategy: Gabrielle Tenaglia, Janene Lin, Paige Robertson
Production Company: Smuggler
Director: Henry-Alex Rubin
Director of Photography: Ken Seng
Line Producer: Leah Fleischmann-Allina
Executive Producer: Drew Santarsiero
Editor: Dan Swietlik
Assistant Editor: Weston Cadwell
Producer: Ben Bragg
Executive Producer: Mila Davis
Colorist: Tim Stipan
Mixing: Lime Studios
Original Music: Cliff Martinez