P&O shares the good news in summer push

3 December 2018

Advertiser: P&O Cruises
Creative Agency: Bashful (NSW)
Media Agency: MediaCom

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The Good News Sale is the sixth campaign Bashful has revealed in collaboration with the P&O Cruise line.

In the latest campaign from P&O, the brand showcases a variety of bad news situations, from having the police arrive at your front door, a missing family pet or getting bad medical news.

The good news? P&O is offering a $1 deposit and free onboard spending.

P&O Cruises marketing director Narelle Riley said: “The cruise category goes on sale in summer every year, so it is essential that our offers stand out. We love the way the campaign celebrates our great offer while delivering entertaining advertising that captures the P&O Cruises sense of humour and personality.”

The campaign by Bashful, will run on 7 Network’s Big Bash League and with four 15” TVC executions to ensure the campaign remains fresh throughout the three-month sale period. The videos will also appear online and be supported by the digital display.

See more videos here: 


Client - P&O Australia

VP Sales & Marketing - Ryan Taibel

Marketing Director - Narelle Riley

Marketing Manager - Brand and Content - Nicola Wyllie Marketing Manager – Retail and Trade – Nola Melamet Marketing Coordinator - Kate Compton

Creative Agency - Bashful

Creative Director - Tim Chenery

Senior Copywriter - Dan Barrett

Strategy Director + Partner – Strategy Director Senior Account Director - Felicity Andrews Producer - Amanda Collins

Production Company - The Otto Empire Director - Luke Shanahan

Executive Producer - Cathy Rechichi Producer - Linzee Harris

Post Production - The Editors Sound - Sonar Sound

Casting – i4 Casting

Media Agency - MediaCom

Client Partner – Michael Waymouth

Group Client Services Director – Tom Charles

Client Director – Chelsea Dominski

Marketplace- Investment Director – Emma Smallwood Marketplace – Investment Senior Executive – Lindsay Beeren Marketplace – Digital Investment Manager – Nicolas Hinchley Marketplace – Digital Investment Executive – Steward Hansen

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