The Good News Sale is the sixth campaign Bashful has revealed in collaboration with the P&O Cruise line.
In the latest campaign from P&O, the brand showcases a variety of bad news situations, from having the police arrive at your front door, a missing family pet or getting bad medical news.
The good news? P&O is offering a $1 deposit and free onboard spending.
P&O Cruises marketing director Narelle Riley said: “The cruise category goes on sale in summer every year, so it is essential that our offers stand out. We love the way the campaign celebrates our great offer while delivering entertaining advertising that captures the P&O Cruises sense of humour and personality.”
The campaign by Bashful, will run on 7 Network’s Big Bash League and with four 15” TVC executions to ensure the campaign remains fresh throughout the three-month sale period. The videos will also appear online and be supported by the digital display.
See more videos here:
Client - P&O Australia
VP Sales & Marketing - Ryan Taibel
Marketing Director - Narelle Riley
Marketing Manager - Brand and Content - Nicola Wyllie Marketing Manager – Retail and Trade – Nola Melamet Marketing Coordinator - Kate Compton
Creative Agency - Bashful
Creative Director - Tim Chenery
Senior Copywriter - Dan Barrett
Strategy Director + Partner – Strategy Director Senior Account Director - Felicity Andrews Producer - Amanda Collins
Production Company - The Otto Empire Director - Luke Shanahan
Executive Producer - Cathy Rechichi Producer - Linzee Harris
Post Production - The Editors Sound - Sonar Sound
Casting – i4 Casting
Media Agency - MediaCom
Client Partner – Michael Waymouth
Group Client Services Director – Tom Charles
Client Director – Chelsea Dominski
Marketplace- Investment Director – Emma Smallwood Marketplace – Investment Senior Executive – Lindsay Beeren Marketplace – Digital Investment Manager – Nicolas Hinchley Marketplace – Digital Investment Executive – Steward Hansen